Castle School of English
Providing English Lessons to students in the heart of Brighton.
The Castle School of English brief was to completely redesign and revamp their existing online presence to create a comprehensive and informative site, aimed at people interested in studying English in England.
The site needed convey a friendly and approachable feel, mirroring the ethos of The Castle School and be available in multiple languages through ongoing development.
What we did
Web Design & Development
- We designed a clean, colourful and user-friendly site in line with their existing branding.
- The site showcases everything about the school, from the actual courses to the social side of the school, local information about Brighton, accommodation and the support that students can expect from the staff at Castle School of English.
- We developed an online booking system for the courses.
- We built the site around a customised Content Management System so that The Castle School can easily add and edit content
- Social media tools, Flickr, YouTube, Facebook and Twitter were also integrated into the site.
- There are plans to develop the site further in 2011, so watch this space...
Email Marketing
- We designed an email template based around the Castle Schools branding.
- Castle School have two audiences, so we built them a template that can be adapted for both their students and agents.
- We gave Castle School full access to the mailing system so they could monitor the progress of the email.
- The email was fully tracked using both the mailing system and Google Anaytics, giving Castle School a complete picture of their ROI.
View Site
View Email
"Start learning English today..."
Happy Client
Magnetic Works have provided Castle School with excellent service. The highly competent, professional and friendly team have consistently exceeded our expectations. Every one of the various marketing projects we have undertaken with them has run smoothly with beautiful results. Deadlines are always met and quotes are always accurate. Highly recommended.
Andrew Caldwell, Director of Castle School
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