Culinary Concepts
Leading supplier of quality cutlery and tableware.
Culinary Concepts have acquired a reputation as a leading supplier of quality cutlery and tableware.
Since their conception in 1999, Culinary Concepts have been providing customers with high quality products at affordable prices.
They started by exhibiting and providing a mail order service, but quickly saw the need for an online presence.
Having worked with Culinary on their first ever website, we were excited to be able to redevelop and redesign their site for 2012. Utilising Magento we have created a completely bespoke site, with plenty of bells and whistles!
What we did
E-Commerce
- We worked with Culinary to reorganise and restructure all of their site content, taking into account new functions and requirements.
- The new website design ensures an easy click path for customers and works to highlight the categories and products by dedicating space to the bold lifestyle imagery.
- NEW functions to the site include:
- gift vouchers, which you can both email and post to either yourself or as a present for someone else
- a clever AJAX add to cart action, which eliminates a step in the buying process for clean navigational flow
- gift lists, where you can create a bespoke gift list for your wedding, birthday or another special occasion
- an incredibly detailed and complex shipping matrix so that every option and shipping destination has been considered - WATCH THIS SPACE - MORE TO COME!!
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