JTX Fitness
Vibration plate exercise fitness equipment.
JTX Fitness is a trading name of NRS Innovations Ltd who are driven by a passion to successfully deliver great value and innovative product design. This has enabled them to grow rapidly in the health and fitness sector, expanding their company portfolio.
Keen to build on their JTX Fitness brand, NRS Innovations approached Magnetic Works for an e-commerce solution to sell vibration plates. It was also important to promote the JTX Fitness brand and raise awareness of the benefits of vibration exercise machines.
What we did
E-Commerce
- The website was built using the powerful Magento e-commerce platform allowing users to easily compare products, view the products up close with a simple checkout process.
- We embarked on the project working closely with the JTX Fitness team, establishing exactly how they wanted to develop their brand. We pin pointed their likes and dislikes to ensure that the website would give potential customers a sense of the company. The result is a clean and fresh design.
- The site also has a blog so that JTX Fitness customers can be kept up to date with industry news, product developments and power plate exercises. This is also a great way of adding new content and keeping the site well optimised for search.
- We have also set up an Adwords campaign, a Twitter and Flickr account and submitted the power plates to Google Product search which will allow the team to increase brand exposure.
What started as a sketch of four very questionable power plates (currently pinned to the wall of the NRS Innovations office) has evolved into the website that you see today.
View Site
Happy Client
We came to Magnetic Works with a requirement to develop, launch and market our first web-site. Working with them has been stress free and fun and we still arent quite sure how they turned such a vague brief into such a perfect site! They were totally focussed on our aims and were able to keep the project moving by meeting their deadlines and (gently!) reminding us about ours. The project ran smoothly thanks to good communication and an excellent project system Basecamp. This on-line system stores all the project messages, files, tasks and deadlines in one place and we found it to be really useful and easy to use.
Choosing which agency to use to develop and market our first website was a really big decision for us, but we have no regrets whatsoever. The site is great, we are making sales and are looking forward to a long, fun and (hopefully!) successful relationship with them.
Lloyd Martin, JTX Fitness
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