PGS Plumbers
London plumbing, heating and boiler services.
PGS Plumbers are a plumbing firm based in Sussex but serving an area that takes in Surrey, Middlesex, Hertfordshire, Greater London. With such a large area to serve, their marketing needs required extensive and easily expandable solutions. We worked with PGS to ensure that they were prominently represented in the search engine results for all of their services, across all the areas to which there reach extended.
What we did
Search Engine Optimisation
- PGS Plumbers had previously approached us to manage their Google Adwords campaigns but soon realised that there was real potential for a natural search campaign that would provide users with locally targeted content.
- Magnetic Works advised on expanding the PGS website, complete with effective navigation structures, advice on content development, HTML optimisation of each page, and ongoing marketing to promote the pages locally.
- Once the campaigns were implemented, traffic began to grow and now month-on-month comparisons show a nearly 200% growth in traffic for the site.
Pay per Click
- PGS Plumbers offer a variety of plumbing services broadly across Middlesex, Surrey, and Greater London.
- When PGS approached Magnetic Works, their Google Adwords campaigns cost £10,000 a month and accrued 61 inbound calls for the plumbing firm.
- Magnetic Works completed overhauled the Google Adwords campaign to target every post code area and town that PGS served.
- Within 8 months, the campaign was pulling in over 900 calls for the same money that they were spending at the beginning of the contract with us.
- The growth did not stop there and now PGS have a campaign that is capable of pulling in 2,000 calls a month.
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