Search Engine Marketing
Over 200 million internet searches are performed each day in the UK...
Each day, people are looking for information, looking for products, looking for services. Search engines and web properties such as Google, Yahoo!, Bing, and Facebook hold the key to success for businesses and organisations of all types.
The potential returns on an effective search engine marketing, and specifically search engine optimisation, are great and it is vital that you make it part of your internet marketing strategy.
As time moves on and search engine companies develop their technology, so the factors that govern how search results are created change, and so where previously it may have been simple to add your favourite keywords to your site in the past to achieve top rankings, now there are literally hundreds of different elements that need to be taken in to account to make your website perform well in search engines.
Our company comes with experience that has seen how search engines have changed over the years and an understanding of what is needed right now in order to see success from a search engine optimisation campaign.
We know how to amend your website in order to rank more highly. We know what content needs to be created to give your website a better chance of ranking. We know where to get valuable referrals from other websites to promote your website in the search engine results pages.
All this comes with an ability to place your search engine optimisation campaign in the context of your overall marketing campaigns and thus allowing the SEO compliment other marketing channels and vice versa.
Proven Track Record
Our team have the experience to get the best results with some of the most competitive keywords. Below are a few of the results we have achieved through search engine optimisation.
Rankings correct at time of writing
What We Do
Website Analysis
We will study your website trends and define how to improve its conversion rates through better calls to action and improved usability. By using Google Analytics we can monitor each keyword for number of clicks, click through paths, abandon forms and checkouts, bounce rates (percentage of users who leave the site immediately), page views, time on site, revenues generated and ultimately, return on investment.
Benchmarking and key performance indicators
Setting clearly defined campaign goals and tracking keyword rankings so you can measure the effectiveness of our work.
Keyword Research
Researching and identifying the best keywords that your potential customers are most likely to type into a search engines to find the products and services you offer.
Information Architecture and Usability
Mapping out the content on your website so that not only is it easy to use, but also offers the best chance of website ranking highly in the search engine results pages.
Link Structure
Defining how your internal and external links should be structured to provide an easy path around the website for a search engine and also highlighting the important content on your site.
Search Engine Friendly Code
Adjusting the underlying HTML code of your website to give the maximum chance that the website will rank highly in the search engines results pages.
Content Development
Developing and optimising your content as well as advising how best to apply your industry expertise to produce new content that search engine users want to see.
Link Building
Increasing the visibility of your website through a variety of methods including content marketing, directory submissions, using online PR tools, blogging, developing attractive content and offers on site, and integrating social media campaigns.
Search Engine Penalty Recovery
Do you think your website has been penalised or evened banned by the search engines? We can analyse the issue, provide an explanation, and help your site recovery from any penalties it may have picked up from bad Search Engine Optimisation techniques.
Competitor analysis
How are your competitors doing? How are their websites achieving search engine prominence? We can analyse factors that may be helping competitor websites rank highly and so consider it when developing your search engine optimisation strategy.
Monthly return on investment reporting
Full reporting on costs, revenues, goal achievements, and your return on investment.
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