Social Media
It's impossible to ignore the social aspect of the internet today...
The minute you check an app on your phone, read the comments of a news article, upload pictures to Flickr, or tell everyone on Facebook about your weekend, you are interacting in a way that didn't exist until well into the last decade.
The accessibility of high-speed internet connections, the relatively recent wave of smartphone innovations, and the rise of easy-to-use blogging and social network software has helped nurture a far more talkative online community. And that community expects to be answered.
For a business, not giving that answer can spell disaster bad publicity shows up in search engines and on social networks, potential customers walk away, business is lost.
The above scenario needn't happen though. With a combination of your expertise, your desire to build a strong brand and stronger relationships with your customers, and our skills and expertise, your company's online presence can reach out to the right audience - potential customers and partners alike - and join in on the conversation.
What We Do
Brand Monitoring Questions
We use industry approved tools to monitor brand mentions and sentiment (whether your brand is being mentioned in a positive or negative light). We can integrate these statistics into a comprehensive report to show you how your brand is performing as a topic of discussion. We can advise on how best to take advantage of positive exposure and what to do in the instance of negative exposure.
Reputation Management Questions
Similar to Brand Monitoring, we look at the online reputation of your organisation and where opinions both positive and negative are appearing. We advise on how to improve and boost your online reputation including educating you on how to handle negative criticism and using our skills and resources to help repair negative results.
Social Networking Advice
We can show you where to go to get involved with the right community, how to approach such a community, how NOT to approach such a community, and how best to set up and utilise any of the wealth of social media profiles available including Facebook, Twitter, Linkedin, Youtube and of course your industry related meeting points such as forums and online groups.
Blogging
Every company needs a blog is something we hear and see a lot in our industry and while it is true, we think the line needs amending to Every company needs TO KNOW HOW TO blog. We think blogging isn't simply a case of providing one-way company updates but creating a point of discussion. As mentioned above, we can show you where to network with your community but what if that place was your own blog wouldn't that be easier?
Community Building
Pull your community towards you. That's the Magnetic way. We will show you how best to utilise your resources and industry expertise to make your site and your figureheads a focal point for industry discussion. Stand out from the competition by being the font of knowledge in your marketplace.
Social Media Measurement
All the above points only have real worth if they provide an end goal which to any organisation is either business, a lead or a sign-up. While social media is not a direct line in marketing, we will show you through the use of tracking solutions, how your social media campaigns are having a positive affect on your organisational goals.
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