Web Analytics
Web Analysis gives you the clarity and understanding needed to run successful internet marketing campaigns...
It gives a complete insight of what your users are doing on your website and the effectiveness of each of your marketing campaigns. Without it you would be lost.
What We Do
Google Analytics
We recommend Google Analytics for the monitoring and measurement of web traffic and visitor trends. The software is free, straight forward to implement on any website, is capable of providing data on keywords used to find the site, traffic volumes, bounce rates, page views, and most viewed pages. Additionally, Google Analytics is flexible enough to be the basis for developing bespoke web analysis tools for a variety of functions where simply tracking conversions and revenue may not suffice.
Individual campaigns such as Pay-Per-Click, search engine optimisation, and email marketing can all be specifically tracked through Google Analytics.
Armed with a wealth of data, we can make informed decisions on where your internet marketing budget is best spent and which strategy creates the best revenues and return on investment for you.
Google Analytics Integration
Setting up Google Analytics on your site, setting up marketing campaign tracking systems, goal conversion tracking, advance e-commerce tracking and all.
Bespoke Tracking Solutions
As well as setting up the basic tracking for Google Analytics, we are experts in developing bespoke traffic systems for our clients. This may be a system built entirely from scratch or may be an extension to an existing tracking solution that the client uses. We are able to advise on all possibilities given data and functionality available.
Website Analysis
Once the tracking is set up and running, we will can employ our expertise in studying website trends to give you informed information and reports about your website, user behaviour, and internet marketing performance.
Advanced return on investment reporting
Using the detailed reports we provide, you will be able to clearly determine the effectiveness of all your tracked marketing campaigns.
Google analytic training
We offer full training on how to use Google Analytics to locate data and interpret results. On top of this, as a Magnetic Works client, we are on hand to advise on any queries you might have with the tracking solutions we have set up for you.
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